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Allstate Installs Permanent Warning Signs to Promote Motorcycle Safety at Dangerous Intersections
Posted May 02, 2012 (05:11 PM)


In an effort to help standardize warning signs for
motorcycle safety and help reduce the number of motorcycle crashes at intersections involving
other vehicles, Allstate Insurance Company announced today plans to permanently install
motorcycle warning signs in more than 30 U.S. cities this year. Currently, there is no standard
sign for motorcycle awareness.

The yellow, diamond shaped warning sign was created following two years of development,
which included 140 temporary installations in various U.S. cities between 2010 and 2011. The
signs were designed to establish a standardized warning device that can be used by any local
or state agency and would be recognizable to riders and motorists across the country. Simply
reading, “Watch for Motorcycles,” the sign was developed by Allstate as part of its “Once is
Never Enough” (ONE) program – an awareness campaign that encourages people to look twice
for motorcycles at intersections.

“Allstate set out to create a standardized warning sign to help increase motorcycle safety at
dangerous intersections,” said Keith Rutman, vice president of Allstate's Consumer Household
unit. “As more and more of the ‘Watch for Motorcycles’ signs are installed across the country,
we hope that riders and motorists will familiarize themselves with the message and remember to
always look twice at intersections, because once is never enough.”

According to the National Highway Traffic Safety Administration, 46 percent of all multi-vehicle
crashes occur at intersections, oftentimes as a result of a vehicle turning left, impeding the
motorcyclist’s right-of-way.

“Every day in the U.S., three motorcyclists are killed at intersections in crashes that involve
other vehicles, and that’s unacceptable,” Rutman said.

Through its ONE program, Allstate works with local traffic authorities to identify dangerous
intersections for riders and then donates and installs warning signs at the determined locations
to increase awareness of motorcycles.

To kick off National Motorcycle Safety Awareness Month (May), the first
permanent installation of the “Watch for Motorcycles” warning signs will take

place today in Atlanta. Working closely with the Georgia Department of
Transportation, Allstate is donating and installing the warning signs to help
prevent motorcycle crashes at dangerous intersections in the future.
Additional signs will be installed in other cities across the country throughout

Allstate is also encouraging people throughout the month of May to take the ONE Pledge –
committing to look twice for motorcycles at intersections – and share with at least ONE other
person to spread the message. For every pledge shared, Allstate will donate ONE dollar toward
the creation and installation of more “Watch for Motorcycles” signs at dangerous intersections
across the country. To take the ONE Pledge and help make our roads a safer place to ride, visit
Facebook.com/AllstateMotorcycle.

American comedian and actor Bill Engvall will also join Allstate in its quest to protect riders and
help spread a motorcycle awareness message. Best known for his work as a member of the
Blue Collar Comedy group, Engvall has partnered with Allstate after experiencing firsthand how
important motorcycle awareness is for all drivers.

“As a person who’s had someone very close to me involved in a serious motorcycle crash and
as a rider myself, I jumped at the chance to work with Allstate on this important campaign,” said
Bill Engvall. “I’ve made a living making jokes about signs of the obvious, but here’s one sign that
carries a vital message and is no laughing matter.”

Now in its fourth year, Allstate’s ONE program has evolved from general motorcycle awareness
education, to installing temporary warning signs at dangerous intersections in more than 30
cities over the past two years, to the permanent installations of the new warning signs promoting
motorcycle safety.

Allstate will continue to work with local departments of transportation across the country to
identify dangerous intersections and donate and install additional signs in the future.